PAX approached Mister Lee because they wanted to be able to explain the essence of the rather complex issue of Blood Coal to a European audience. After a rigorous collaborative process of chopping away the non-essential, we eventually arrived at a 1,5 minute film. The film is now available in Danish, Dutch, English, German, Italian, Spanish and Swedish.
This is by far the most internationally oriented production ever done by Mister Lee. The creation of the film involved people in the Czech Republic, Hungary, Spain, Venezuela and Canada. The film was shown in both the Swedish and Italian parliaments and besides many places around Europe even in Vatican City.